In 2019 I spent $120 on custom metal cards engraved with the names of ten Carolina Panthers executives. Everyone told me it was dumb. Those cards sat in my truck for 15 months — and then they opened doors to PGA, NFL, and MLS partnerships, our largest client, and over $900,000 in revenue. And the wildest part: a former NFL president ended up working for me for six months, free.
Your audience walks away with: A framework for spotting their own "$120 bets"; small, asymmetric risks worth taking even when everyone says they're dumb. The patience playbook: why most people quit at month 3 of a 15-month wait, and how to hold on without losing your mind. How to engineer their own "luck" through preparation and positioning. And permission to trust their gut when the spreadsheet says no.
Best for: business conferences, entrepreneurship programs, sales teams, chambers of commerce.
In 2019 I spent $120 on custom metal cards engraved with the names of ten Carolina Panthers executives. Everyone told me it was dumb. Those cards sat in my truck for 15 months — and then they opened doors to PGA, NFL, and MLS partnerships, our largest client, and over $900,000 in revenue. And the wildest part: a former NFL president ended up working for me for six months, free.
Your audience walks away with: A framework for spotting their own "$120 bets"; small, asymmetric risks worth taking even when everyone says they're dumb. The patience playbook: why most people quit at month 3 of a 15-month wait, and how to hold on without losing your mind. How to engineer their own "luck" through preparation and positioning. And permission to trust their gut when the spreadsheet says no.
Best for: business conferences, entrepreneurship programs, sales teams, chambers of commerce.
